Audience Feedback
Demographic:
My target audience of my product is the socio economic code C2, D, and E. Anything from construction workers, to admin/office workers, to students, unemployed and retired citizens. Generally the working glass, who will red the paper in the breaks, or at home.
Audience Profiling:
Keith Hall:
Age: 30
Lifestyle: Smoker
Occupation: Engineer (C2)
Beliefs: N/A
Music Tastes: 90's Dance
Film tastes: Game of Thrones, Robo-Cop, Universal Soldier
William Teasdale:
Age: 30
Lifestyle: Smoker
Occupation: Forklift Driver (C2)
Beliefs: N/A
Music Tastes: Current Top 40
Film tastes: The Fast and the Furious (1-6)
These where used in the images, but also fit the audience profile:
Mary Teasdale:
Age: 66
Lifestyle: Smoker
Occupation: Retired (E)
Beliefs: Christian
Music tastes: The Beatles
Film tastes: Psycho, Breakfast at Tiffany's, Corrination Street.
Carrie Hall:
Age: 27
Lifestyle: Student
Occupation: Unemployed (E)
Beliefs: Christian
Music tastes: Current Top 40
Film tastes: Twilight, The Hunger Games, New Girl.
Dominic Brady (me):
Age: 17
Lifestyle: Student
Occupation: Unemployed (E)
Beliefs: N/A
Music tastes: Stone Sour, Seether, Metallica
Film tastes: The God Father, Donnie Brasco, Fearing and Loathing in Las Vegas.
Survey:
Those above where asked (bar myself) where asked the following questions:
What genre are my products?
Keith answered: "A tabloid."
William answered: "A tabloid."
Mary answered: "A tabloid."
Carrie answered: "A tabloid."
What makes you think this?
Keith answered: "The layout."
William answered: "The way its all set out."
Mary answered: "The red top, its like The Sun."
Carrie answered: "The layout, and logo."
How have I met the expectations of the genre?
Keith answered: "The over the top stories."
William answered: "The colour used."
Mary answered: "The red top."
Carrie answered: "The stories, and the colour."
Does it appeal to you?
Keith answered: "No."
William answered:"Not really."
Mary answered: "Yes."
Carrie answered: "No."
Why?
Keith answered: "I use the internet."
William answered: "I'd rather watch the news."
Mary answered: "I like to read the morning paper."
Carrie answered: "I'd use the internet."
From the target audience, it only appeals to one person, and she is of an older generation, that tend to find difficulty using technology and are set in their ways and routines. This shows that my product is outdated and a dying craft.
