Proposal:
I am considering the local newspaper option, as I
studied newspapers for the AS exam, so I think that I might be quite good at
undertaking the newspaper option, as I already have an understanding of the
subject and I enjoy watching the news and occasionally reading a broadsheet
such as “The Times”.
Pitch:
Out of the two options the most likely one will be
the newspaper, I‘d like to create a broadsheet paper and have it be based on
world stories, national stories, local stories, business, sport, culture, and a
touch of celeb gossip – however not too much as it could get labelled as being
a tabloid and that is not my intention. The target audience would be aimed at
socio-economic groups “C1” to “E”, and an age group of 16 to 50.
Inspirational Texts:
The
Times is a British daily national newspaper, it consists of stories on
world news, national, business, sport, culture, celeb gossip, technology etc.
It has a target audience of socio-economic code ABC1, and an age range of
25-55.
The I is tabloid size
and stapled, which consists of 56 pages per issue. The paper contains articles
on news, business and sports—small paragraphs of information which are expanded
upon in full articles further on in the paper. It has a target audience of
socio-economic code C1C2D, and an age range of 17-35.
The Guardian is a British daily national
newspaper, it consists of stories on world news, national, business, sport,
culture, celeb gossip, technology etc. It has a target audience of
socio-economic code ABC1, and an age range of 25-55.
My Product:
I will need to take into consideration all of my options; that would
include everything from how often the paper will be published, what agencies
will be
used, the font, the colour scheme, layout, the name of the paper, whether
it will have a cost – or be a free paper and have multiple advertisments.
I also have to think about these options for the website; the
layout, colour scheme etc, also whether or not a customer will be charged to
access the website for free or not, or if they only get a summarised story if
they don’t pay.
I will have to consider subscriptions whether it will be linked to
the website or if it is only for the paper, his conflict with the price (if
any) of the paper.
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