Final Ancillary Task 2

Ancillary Task 2 

http://dombrady96.wix.com/the-sunderland-star

I have already posted images of the site, but this is a more clear, concise edition. 

This is the "Home" page of the website I created.

This is the "News" page of the website I created.

Final Draft Front Page

Updated

I have reacted to my lectures feedback. I was told to get rid of some of the text in the flag, to make the jump lines bold, add my tag line, add an image in the main story, make the text flow and read easier - that was actually said by most.

Final Page 2

Page 2

I have two stories on this page, one is a feature story. I have followed multiple conventions, such as the block lettering, the page number and date at the top of the page etc (see evaluation).

Final Ancillary 1

Billboard

I've been told to make my billboard more simplistic, so here it is. I took the masthead, slogan, QR code, bar with publisher, and social media ads, these where taken from the previous billboards, the website and the main product (newspaper).

Prior to this I'd was planning on writing up a radio convocation, however this was the tasking option plus the radio ancillary wasn't in my assignment brief.

Evaluation Question 3

Audience Feedback

Demographic:
My target audience of my product is the socio economic code C2, D, and E. Anything from construction workers, to admin/office workers, to students, unemployed and retired citizens. Generally the working glass, who will red the paper in the breaks, or at home.



Audience Profiling:




Keith Hall:
Age: 30
Lifestyle: Smoker
Occupation: Engineer (C2)
Beliefs: N/A
Music Tastes: 90's Dance
Film tastes: Game of Thrones, Robo-Cop, Universal Soldier










William Teasdale:
Age: 30
Lifestyle: Smoker
Occupation: Forklift Driver (C2)
Beliefs: N/A
Music Tastes: Current Top 40
Film tastes: The Fast and the Furious (1-6)






These where used in the images, but also fit the audience profile:





Mary Teasdale:
Age: 66
Lifestyle: Smoker
Occupation: Retired (E)
Beliefs: Christian
Music tastes: The Beatles
Film tastes: Psycho, Breakfast at Tiffany's, Corrination Street.









Carrie Hall:
Age: 27
Lifestyle: Student
Occupation: Unemployed (E)
Beliefs: Christian
Music tastes: Current Top 40
Film tastes: Twilight, The Hunger Games, New Girl.










Dominic Brady (me):
Age: 17
Lifestyle: Student
Occupation: Unemployed (E)
Beliefs: N/A
Music tastes: Stone Sour, Seether, Metallica
Film tastes: The God Father, Donnie Brasco, Fearing and Loathing in Las Vegas.









Survey:
Those above where asked (bar myself) where asked the following questions:

What genre are my products?
Keith answered: "A tabloid."
William answered: "A tabloid."
Mary answered: "A tabloid."
Carrie answered: "A tabloid."

What makes you think this?

Keith answered: "The layout."
William answered: "The way its all set out."
Mary answered: "The red top, its like The Sun."
Carrie answered: "The layout, and logo."


How have I met the expectations of the genre?

Keith answered: "The over the top stories."
William answered: "The colour used."
Mary answered: "The red top."
Carrie answered: "The stories, and the colour."


Does it appeal to you?

Keith answered: "No."
William answered:"Not really."
Mary answered: "Yes."
Carrie answered: "No."


Why?

Keith answered: "I use the internet."
William answered: "I'd rather watch the news."
Mary answered: "I like to read the morning paper."
Carrie answered: "I'd use the internet."

From the target audience, it only appeals to one person, and she is of an older generation, that tend to find difficulty using technology and are set in their ways and routines. This shows that my product is outdated and a dying craft. 

Evaluation Question 2

How effective is the combination of the main product and

ancillary tasks?

My products are the two pages of a newspaper, a billboard, and a website. each one of my products work together due to the fact that they have the same font, the same tag line, the organisations are all the same, my images are all interlinked.


The layout of both the web page, and the paper itself are quite similar there is a constant theme throughout, also where images lie are similar with the text wraping around the images. The font is either the same, or similar, if the font that was on the website and not on photoshop (vice versa),  so I just used initiative to blend the differnt styles together, so that they look similar.



The colour scheme is constant throughout the red is the generic colour that of a red top tabloid newspaper; the font is also the consistant through out. The inspiration was sampled from the same company, "The Daily Star" and "The Sun".

The QR codes that I used in the physical paper, are linked to the websites stories, to create a sense of synergy, and link multiple audiences and generations so a varity of individuals are reached. This shows that the stories are matching and the the same generic theme of gossip, celebrity based news form is coherent throughout all of my products.

Evaluation Question 4

How did you use new media technologies in the construction and planning of your product?

During the construction of my products, my skills on photoshop have developed and improved. This can be seen if you compare my AS coursework with my A2. I have developed my skills in removing the background of images, cropping, fading images blending everything together, not to sound overly confident, but i believe that this piece of coursework looks more professional than last years.

For my webpages I used a programming called Wix, it was the first time that I have used, this but it seemed to go well, there was a snap to grip format which helped with keeping the layout looking symmetrical; which gave it a professional look.







To show diversity I used a video processing programme called Animoto, I used this to to show my early process, from broadsheet to tabloid. It created a versatile, active, vibrant method of a blog post in retrospect I should have used it more than i h
ave to show variation. I found the software easy to use and an effective way of portraying my work.



Again to show a variation and a diverse skill set I created an interview on Premier Pro. This was the only software that I had trouble using, it took me double the amount of time than it should have. This is more than likely down to my lack of experience with the software. But thankfully I didn't have to use it for my product, however that's not to say that the software isn't effective; it is quite easy to use, but in my experience, some prior experimentation and practice, is needed with the programme before creating a product, but as luck would have it, I created a print production.

Last year pride or arrogance; or some blend of the two, blinded my judgment with responding to feedback from my peers and lecturer. More over, I have responded diligently to feedback, (I even got an incentive Fredo bar and an certificate for it). It can be seen all aspects of my products, the most dramatic one is how my billboard has changed over time form broadsheet, to tabloid then the final design.

In all honesty, my planning process has been mainly the same as last year. However this year I prepared more, I took more time, instead of diving straight into the shallow end. I prepared more, tinkered about on photoshop to develop my skills on the software. I watched how people used certain programmes such as Animoto. I also planned for my evaluation a lot more than more than I did for AS.

In the stages of producing my evaluation I have actually wrote more than last time, I have used images which is something I didn't do last year. The process hasn't changed much however I have done more and been more honest in evaluating my work and myself.

Evaluation Question 1

Forms and Conventions

Narrative:
My product is in a journalistic style of narrative, because it is a newspaper, although I wrote the articles in the typical forms and conventions of a red top tabloid.

The Magic Bullet or Hypodermic Needle Theory of direct influence. The model is rooted in 1930s behaviourism and today it is typically rendered obsolete. A reason for this could be because it was said by Lowery & amp; De Fleur, in 1995, on  page 400 that people will be "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along"; which could have been considered offensive.

The most famous incident often cited as an example for the Hypodermic Needle Model was the 1938 broadcast of The War of the Worlds and the subsequent reaction of widespread panic among its American mass audience. 

The Hypodermic Needle Theory can be applied to my product through the examples of synergy I have integrated within my newspaper. I have wrote web address and included a QR code; and asked the readers for their valued opinion on the subject.


Mise-en-scene:
In all of my images, are from past events in my life bar a few. The images that i chose from my past, I chose because they fit the stories; most where shot in the Lake District (Cumbria) which fitted the family style of the generic tabloid format.


Layout:
I took inspiration from multiple generic tabloid templates and a few issues of The Sun and The Daily Star. One in particular I took ideas from, for my headline text block. (You can see the image in the "Updated Front Page" post. However I made the design my own but having more text in the boxes, having less images, and having no explicit image which is what these two inspirations are famed for.


Character/Model:
The models in my images are just posing for a holiday photos to look back on. These images where taken in past, not specifically for my product. Some images such as the hammer, was taken for the project.


Genre:
The genre of my product is a red top tabloid. The market is full with these papers, product has more outgoing, scandalous articles than that of the most papers, which I think will help my product get recognition within the news market.

My magazine, I have a similar layout to the daily star cover bellow, however  my cover is more PG than that of the piece below - the valentines model. 

Also I have added the working class, fear of change, such as the children joining the armed forces, but like left hand side the, my story is more watered down, compared to the EDL article. Which is more right winged compared to the story I was trying to put fourth.

The Sun Deconstruction

Deconstruction

The Sun newspaper is a tabloid newspaper which is aimed towards a working class audience, about 54% of which are male and 44% of which are female. The Sun newspaper is known to be the second highest circulating newspaper in the country, standing at an average of 2,986,000 copies a day.

The front page of this Sun newspaper uses dominant reading, as the creator intends to grab the main audience's attention, by using a glamorous woman to represent the article itself. Interestingly, there is a popular myth that women with blond haired model are generally unintelligent, the auidence could therefore signify that the woman might have large breasts, and couldconnotate sexual desires and erotic fantasies. However, other audiences may object this and may be categorised as oppositional reading, as they may believe that the use of a glamorous woman may be sexist or intimidating to other women. There could be negotiated readings, such as, the creators may intend to use the woman to gather the audience's attention, but could also be criticised for using women as sex objects and could have various opinions from other audiences.

Th Sun and others of the same genre are my products competition, as they all have the same target demographic, features, articles etc.

Flat Plans

Website and Billboard

Website Flat Plans:

This flat plan is a basic template that I used and expanded upon for my website. I used the site Wix.com for the final cut and for experimentation.

Rationale: To create the site I used Wix.com, and I used my iPhone to take the images, the colour scheme was simple: black, red, white not exceeding anything to colourful so not to draw attention away from the focus.

















Billboard Flat Plan:

I created my billboard on photoshop, I took the masthead, slogan, QR code, bar with publisher, and social media ads, these where taken from the previous billboards, the website and the main product (newspaper) and placed and added to this simple design.

Rationale: I used photoshop to create the print, and kept the same colour code as in the website and the main print for the same reason.

Feedback

Feedback

First of all I apologise for the ill timing, I have had the feedback for weeks but I just have not posted them because I have been responding to the feed back from peers and lectures. First of all I changed my Ancillary Print, I removed the Fleur de Lis, I thought it would give the product a regal look, but it back fired and looked out of place.

I added a background and a put an effect on it, then started again and went with a much more simplistic approach, which has the logo, the tag line, and all of the legal information.

I edited the website by changing the colour scheme, I made it darker so that it would look more professional and not what it is - a media studies piece.

Synergy

I've used a website, and integrated the site by using a QR code on the pages and the stories so people can read more into the story on the move instead of carrying a newspaper around with them.

The website has multiple links to football, X Factor, horoscopes etc. I've done this to involve a wider audience, in an attempt to integrate secondary and tertiary audiences.

Brand ID

ID

The identity of my product is a red top tabloid, a typical, not focusing on the actually world issues, but that Kerry Katona is snorting cocaine in front of her kids (nit an actual story).


Unique Selling Points (USP)

I have a red top tabloid which is one of the most generic forms of printed media, however I believe that I've created more outgoing, "ridiculous" stories that involve charters that are more eccentic than they need to be, and the stories could be argued as been a hyperbole of reality.

Negotiated Reading

There could be some disputes to wether the child was possibly consenting in my fictitious story or that the instructor was just in the wrong place at the wrong time.

Secondary Audience

The subliminal audience would be the families of those who bought it or their colleagues.

Primary Audience

The target audience for my product was working class/unemployed (socio economic class C1, C2, D, E) civilians, whose typical newspaper would be "The Sun" or "The Daily Star".

Oppositional Reading

The interpretation that is not the intentional reading, is that the diving instructor is innocent and wrongly accused.

Preferred Reading

The preferred reading on one of my stories is that the diving instructor is a murderous pedophile; and that the dead child is an innocent victim that didn't deserve to be abused and killed.