Deconstruction
The Sun newspaper is a tabloid newspaper which is aimed towards a working class audience, about 54% of which are male and 44% of which are female. The Sun newspaper is known to be the second highest circulating newspaper in the country, standing at an average of 2,986,000 copies a day.
The front page of this Sun newspaper uses dominant reading, as the creator intends to grab the main audience's attention, by using a glamorous woman to represent the article itself. Interestingly, there is a popular myth that women with blond haired model are generally unintelligent, the auidence could therefore signify that the woman might have large breasts, and couldconnotate sexual desires and erotic fantasies. However, other audiences may object this and may be categorised as oppositional reading, as they may believe that the use of a glamorous woman may be sexist or intimidating to other women. There could be negotiated readings, such as, the creators may intend to use the woman to gather the audience's attention, but could also be criticised for using women as sex objects and could have various opinions from other audiences.
Th Sun and others of the same genre are my products competition, as they all have the same target demographic, features, articles etc.
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